A Queuing Approach to Pricing Strategy in B2B Markets
DOI:
https://doi.org/10.31181/sdmap31202632Keywords:
B2B, Pricing, Queueing, Customer classificationAbstract
Business-to-business (B2B) pricing strategies are intentionally complex and crucial levers of profitability and competitive advantage because of differences in temporal preferences, operational constraints, and multi-stakeholder decision-making. Static segmentation also neglects behavioral subtleties that correspond with service urgency; meanwhile, traditional models provide an inadequate representation of time-sensitive variables, such as delivery lead time and capacity utilization. This paper addresses such shortcomings by establishing a new and holistic framework that combines queuing theory and value-based pricing for the revenue optimization of a capacity-constrained B2B system. Related models combine game-theoretical frameworks, data-driven predictions with algorithms, and adaptive capacity control, through which firms can modulate prices in real time whenever requests, service times, and competitors' behaviors deviate. The results show that pricing, which considers temporal preferences and operational efficiency, reduces the conflict between service speed and profitability and offers insights into tiered pricing and resource allocation. Uniting queuing dynamics with segmentation strategies, the framework bolsters intellectual dialogue in calls for the creative development of B2B pricing literature. It allows managers to build customer loyalty, exploit time-sensitive demand, and mitigate margin erosion due to panic discounting.
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